Better Never Stops; Andy Murray x Castore
1001 matches, 6520 aces, 17 broken bones, 8 coaches, 5 operations, 3 grand slams, 2 olympic golds, and 1 Andy Murray.
Since Andy Murray announced himself at the top of the table of professional tennis, at the age of 18, through resilience and commitment, Murray has left a legacy on each and every tennis court he has played on. His relentless speed, power, and tremendous light touch has led him to be known to be one of the most successful tennis players of all time.
Murray became the first Castore Athlete, and shareholder back in 2019, taking on the role as board advisor - just 4 years after Castore was founded. This iconic partnership marked our first foray into technical tennis apparel - with the birth of the Andy Murray Castore - AMC collection. Over the past 5 years to present day, we are immensely proud and lucky to have partnered with an athlete of Murray’s calibre - his drive and competitive spirit has transcended tennis at the highest level.
Having ended Britain’s 77 year wait for a homegrown champion at Wimbledon back in 2013, Murray has since then won 3 grand slam titles, 2 olympic gold medals, and led Britain to the Davis Cup glory. Thanks to his phenomenal era of success, Murray is today known to be one of the most respected athletes on the planet.
Andy Murray is the epitome of our brand ethos Better Never stops. Through setbacks, Murrays relentless pursuit of excellence has never dulled - just five months after his career-saving right hip surgery back in 2019, Murray claimed a prestigious win during the European Open in Antwerp in 2019.
His recent injury setback of a spinal cyst that required surgery, just a week and a half before Wimbledon 2024 started, still hasn't stopped Murray - he has instead approached this setback with his typical unwavering resilience, set for his doubles match against brother Jamie.
Murray embodies all of the characteristics Castore represents - ambition, passion, tenacity, drive and desire - through talent and determination. Through his attention to detail and strive to overcome obstacles that would have ended the careers of others - Andy continues to push for better, even through the toughest of setbacks.
Founder Tom Beahon spoke “Andy found a way to win when all the odds were stacked against him and that alone is why he will go down in history. To win three Grand Slam titles and two Olympic Gold medals in any era is a phenomenal achievement. To do it with three of the greatest players to ever step on a tennis court competing at their prime is truly awe inspiring.”
Whatever comes next for Andy - will be nothing short of legendary.
Paying homage to Britain’s greatest ever sporting talent, this week Castore retitled the 1.3 mile church road in SW19 to ‘Murray Mile’ in a lighthearted campaign. Read about the campaign here.
Better Never Stops.