CSA Welcomes Castore As Its Official Apparel Partner
Cricket South Africa (CSA) today welcomed Castore as its official apparel partner for the next three years.
The agreement grants Castore exclusivity as the official apparel partner of Team Kit and products to CSA, its Teams, Staff and Players and as CSA’s official merchandising partner. The contract runs from 01 October 2021 to 30 September 2024.
The partnership further strengthens Castore’s presence in cricket, with the West Indies team and seasoned England international Jos Buttler already partnered with the brand.
It is Castore’s first step into South Africa, a nation which they see as a key market, given its love not just for cricket, but sport in general. The kit for the ICC T20 World Cup later this year was designed in close collaboration with the Proteas, focusing on the cultural heritage of members of the squad.
The full range of kit will be made from unique technical fabrics developed exclusively by Castore to ensure lighter, more flexible and durable kit than anything the team have ever worn before, ensuring that performance through a long and gruelling cricket season is of the highest quality.
The announcement builds on existing partnerships Castore enjoys with McLaren (F1), Glasgow Rangers and Newcastle United (Football) among others. Castore has additionally partnered with a number of athletes, with Grand Slam tennis champion Andy Murray, international rugby player Owen Farrell and multiple gold medal winning Olympic swimmer and world record holder Adam Peaty among them.
“It gives me great pleasure to welcome Castore on board to our team of sponsors and suppliers,” said CSA Acting Chief Executive, Pholetsi Moseki.
“Castore is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as Formula 1, cycling, football, athletics and swimming.
“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging, and it is important that our players have the most comfortable apparel available to allow them to compete at their optimal level.
“Castore is a perfect fit for our national teams who all have major ICC events on the immediate horizon. We look forward to a fruitful and happy relationship over the next three years,” concluded Mr Moseki.
Tom Beahon, founder of Castore, commented: “Adding to our wide range of teams and athletes with a team such as Cricket South Africa’s Proteas is a huge honour for us as a brand and we’re excited to see where the partnership will take us. The T20 World Cup is the perfect way to kick off our partnership, an exciting, forward-thinking concept still in its formative years whereby entertainment is ever-present.
“We hope our innovative kit designs can add to the experience of the World Cup for both players and spectators alike. As a brand we’re deeply committed to both marginal gains and performance excellence so we’ll be working continuously with the team throughout the partnership to produce apparel which is unrivalled across the cricketing landscape, ensuring one of the most decorated teams in world cricket are wearing a kit that is fitting of that.”