Castore continues to make inroads in Motorsport with Silverstone
Premium sportswear brand Castore are launching a strategic partnership with the home of British motorsport, Silverstone. With both brands striving for excellence in innovation and providing the best experience for their customers, the new partnership is a natural fit for the British brands.
The new partnership will see Castore launch a new e-commerce store for Silverstone and be the exclusive merchandise reseller, with the Castore x Silverstone Lifestyle and Fanwear ranges being available to purchase. Castore will also be the Teamwear supplier for Silverstone.
Castore will also be doing a fit out of the new Silverstone Megastore, where the Castore x Silverstone Lifestyle and Fanwear ranges will be available, along with Castore’s mainline collections and other Silverstone merchandise. Castore will continue to support Silverstone’s official merchandise hubs across the biggest race weekends.
Castore’s Brand Director for Motorsport, Rich Brooks said, “BETTER NEVER STOPS at Castore, and with that ethos we’re always striving to form partnerships with like-minded brands. Silverstone is a perfect alignment with Castore as we’re two premium British brands that are passionate about Motorsport, innovation and providing exceptional experiences. We’re so excited about being able to provide our Castore x Silverstone Lifestyle collections and fanwear in Silverstone’s Megastore. It’s not lost on us how iconic it’ll be to see the Silverstone team wearing our exclusive Teamwear collections too.”
Silverstone’s Commercial Director, Nick Read, said of the partnership:
“We’re truly excited to join forces with Castore to improve the Silverstone leisurewear collection for fans and to develop a brand new team uniform. I am confident, through this partnership, that we will be able to provide the highest quality range of clothing for our customers and fans.”
Look out for the Castore x Silverstone e-commerce launch in mid-February 2022.
Caitlin Williams, PR Manager
Email : Caitlin.email@example.com
Silverstone Circuit :
Katie Tyler, PR Consultant, Silverstone
Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
For more information, please visit Castore.com
ABOUT SILVERSTONE CIRCUIT
Silverstone Circuits Limited is the operator and promoter of Silverstone Circuit and a member of the BRDC Group of Companies. Silverstone is one of the most prestigious and respected venues in world motor sport and, as well as being the home of the Formula 1 British Grand Prix and the British round of MotoGP, holds events all year round.
For more information, please visit www.silverstone.co.uk