CASTORE AND GENOA CFC ANNOUNCE MULTI-YEAR KIT PARTNERSHIP
Premium sportswear brand, Castore and Italian football club, Genoa Cricket and Football Club (CFC) are excited to announce their new multi-year partnership beginning with the 22/23 season. The partnership will see Castore become Genoa’s official kit and retail partner.
Castore are continuing their upwards trajectory, with further expansion throughout Europe. Castore’s continued success in partnering with exciting teams across football, cricket, rugby and motorsport is creating more opportunities for the sportswear brand to push their premium products and retail offerings across the world.
As Genoa’s Official Kit and Retail Partner, Castore will be responsible for providing bespoke designs for the Italian club’s match and training kits across their men’s, women’s and youth sides, as well as to their passionate fanbase. The upcoming season’s range will also be the first to sport the nine-time Italian champions recently unveiled new club badge.
This partnership sees a young, dynamic and ambitious sports apparel brand team up with one of football’s most respected clubs, steeped in history as Italy’s oldest active team, as well as founding members of the exclusive ‘Club of Pioneers’, a global network of the oldest continuing football clubs around the world. The partnership is an exciting step forward for both Castore and Genoa CFC, with both the brand and club hungry for success. Castore is looking to further push it’s exciting business model across the globe, while Genoa is kicking to get back into Serie A. Both truly demonstrating the Better Never Stops ethos.
Pascal Lafitte, Partnerships Director at Castore said, “We are proud to welcome Genoa CFC to the Castore family. Being the oldest and one of the most iconic clubs in Italy, we are excited about the opportunity to grow the club’s merchandising offering and can’t wait for our bold designs and premium products to be worn by their fans across the country.”
Andres Blazquez, CEO at Genoa CFC said, “ It is a great pleasure to have Castore take their first steps into Italian football with Genoa.
Castore is a young, hungry and innovative brand that is committed to embracing our extensive football heritage in a contemporary and elegant manner.
Castore is gaining more visibility each year, while we are entering a pivotal period in our history. We look forward to starting this journey together to help the growth of both organisations, each with big ambitions for the future."
Genoa CFC joins Castore’s already prestigious line up of partnerships, such as Newcastle United, Aston Villa FC, Bayer 04 Leverkusen, Sevilla FC, England Cricket and McLaren F1.