Joe Joyce x Castore: Master of One Interview

Joe Joyce x Castore: Master of One Interview

Kristin Kennedy-Brown - April 06, 2023

‘My sole focus is boxing. I don’t want to be a jack-of-all-trades and a master of none. So I am being a master of one for now’.

In his fight for The World Champion, we're proud to announce Heavyweight Title-Holder Joe Joyce as our first Global Castore Boxing Ambassador. Joyce embodies excellence and is a true representation of our brand ethos 'Better Never Stops' with his relentless attitude and unwavering mindset. 

Mastering each 1% and reaching the next level requires sacrifice, persistence and commitment to rise above defeat and stop at nothing. We showcase Joe and his single minded vision as he trains to make those incremental gains and ensures attaining the world number one title becomes a reality. 

Four years and 11 months into his professional boxing career, Joe Joyce has fought 15 times with 15 wins and zero losses. 

As of March 2023, Joyce’s boxing record stands at 15-0 (14 KO wins). 

We caught up with Joe himself to chat about mindset, growth, setbacks and everything in-between. Read on to learn more...

How do you embody growth and development in your training, mindset and nutrition?

In everything I do in my life, I want to be the best - I want to always get better and improve. Before Boxing I was doing martial arts and a degree in fine art at Middlesex and even then my attitude was always about improving and perfecting my skills. I was never satisfied because I always wanted to learn more and develop my skills.

And with boxing, that mindset is the reason I’ve managed to get to where I have in my career. I can’t think of too many fighters who start a sport at 22 and a few years later are in an Olympic final!

In the hardest moments in training even now, what gets me through is becoming the best - growing both as a fighter and as a person.

How do you improve? What is your mindset for pushing for Better?

My goal in boxing is to first become the world heavyweight champion, and then to become undisputed and to leave a legacy. I want to be an example for the next generation and show no matter where you're from and when you start, you can always achieve your goals and improve through dedication and commitment. 

In my career, I have made many sacrifices in order to become a champion. I've travelled the world and left my comfort zone to train and learn from coaches and fighters around the world. I have been in so many different environments as an amateur and professional. It hasn’t always been easy, however these experiences have been crucial in my development.  

I have lost so much time with family and friends which I won’t get back but if I didn’t do it, I don’t believe I would be the fighter I am today. When I become world champion, it will show it was all worth it.

What sets you apart from the rest? What’s your story?

What sets me apart in the ring; when you look at the heavyweight division, I’m unbeaten, have the highest KO percentage and never even been knocked down. My biggest attributes are my strength, engine and chin which I feel makes me able to compete with and beat any heavyweight in the world.

Outside the ring, I think my dedication to the sport separates me from most fighters. As I said, I started quite late compared to most champions who start at the age of 8 or 9, so I had a bit of catching up to do! I have won pretty much everything as an amateur and now after 15 fights as pro, I am number 1 in the WBO and will be fighting for a world title before the end of the year. 

What is the one piece of advice that got you where you are today?

I think the best piece of advice I have received is to enjoy what you do - when you have passion for something is the best way to create opportunities in your life.

When I started Boxing, I didn’t do it for money or fame or for any other reason than for the love of the sport which has taken me all around the world. Along the way, I have met so many great people and been given so many opportunities. Boxing has changed my life, and it all started through doing something I did and enjoyed as a hobby. 

What’s the biggest set back that you are grateful for?

Not getting the gold at Rio was devastating at the time. Everyone knew I had won and with all the corruption that followed with boxing at the Olympics, it was hard to accept. The same thing happened to Floyd Mayweather when he was at the Olympics, but you look at they way he turned that into the fuel to have the career he did, I am doing the same. I wouldn’t say I’m grateful it happened but that set back made me hungry and more desperate to become a world champion as a professional.

Breaking my arm last year was a huge set back to where I was in my career. It made me more motivated to come back stronger which it showed when I beat Joseph Parker last September - standing as the only fighter to have knocked him out.


Joe Joyce: Master of One

BETTER NEVER STOPS