Castore Press & Influencer SS24 Apex Event

Tuesday 30th April marked our first ever press and influencer event for the SS24 launch of our Apex collection. We headed to Third Space City in London to conduct two 45 minute HITT sessions - one for press that took place at 8:30am and the other for influencers that took place at 10am. Each class had around 20 participants, with each of attendees kitted out in the Apex collection. The event was in collaboration with Whoop bands, which allowed the users to track their performance throughout their session. 

After receiving a welcome from our head of marketing, director of mainline, and head of design, about the garment tech - the participants got to work at putting the Apex collection to the test. 

Victoria Ross, Director of Mainline spoke; “The Apex press and influencer event was an inspirational way to see our product being tested to the maximum. From initial designs to delivery, our product team ensures we create garments that help the wearer reach their highest potential. Hearing the positive feedback on the product from everyone at the event was amazing and helps us to continue making the best product possible. “

Anna Graham, Head of design spoke: “It was fantastic to see the product being put through its paces in such a high intensity class, and to see the Aeromesh fabric benefits in action. There was great energy in the room and lots of positive feedback from our guests.”

Key product benefits of the Apex collection include:

Enhanced Airflow

Aeromesh panels are ergonomically placed in key sweat zones to warrant enhanced airflow and breathability throughout the garments, prioritising comfort during even the most intense workouts. 

Moisture Wicking Finish

Prioritising all-workout-long comfort and freshness, each garment is finished with an AerTek moisture-wicking technology to wick away moisture, keeping you cool in all conditions. 

Increased Weather Protection

ProTek technology incorporates a water-repellent shield to garments to warrant amplified protection from the elements, no matter the climate. 

Visibility in Low Light Settings

Training out of hours? Reflective details promise visibility when you need it most, so you can push for better in low light settings. 

Post event, protein smoothies were handed out to help aid recovery. As well as a gift bag featuring Medik8, Hux, Wild and NEOM. 

Shop the Apex Collection.