AMC BRAND ETHOS

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AMC combines bold colour palettes, understated print patterns and retro-inspired detailing for a unique design aesthetic that appeals to both the heritage and modernity of the sport. All pieces are made using performance fabrics sourced directly from family-owned Italian mills and manufactured in a technologically advanced, eco-friendly factory in Portugal.

As well as creating exceptional quality tennis clothing, AMC exists as a champion of tennis participation across the world. We support increasing the number of regular tennis players through direct investment in grassroots tennis, community building across the sport and the creation of inspiring content.