We are thrilled to announce our new multi-year partnership with Hong Kong China Rugby (HKCR). This landmark collaboration marks our entry into the Asian market and establishes us as the official kit supplier for Hong Kong China's 7s and 15s representative teams, as well as the official merchandise partner of the prestigious Cathay/HSBC Hong Kong Sevens.
Under this partnership, we will provide HKCR with our state-of-the-art playing, training, and travel apparel, leveraging our advanced engineering and unique technical fabrics. We're also excited to introduce an exclusive range of supporters' leisurewear, replica kits, and merchandise, allowing fans to connect with their teams like never before.
Our Teamwear General Manager, Ben Brown, shared our enthusiasm about this new venture:
"We're incredibly proud to partner with Hong Kong China Rugby and to be named the official merchandise partner of the Cathay/HSBC Hong Kong Sevens. This is a significant milestone for us as we enter the Asian market and work with such a prestigious organisation. We look forward to outfitting their teams with our high-performance apparel and contributing to the continued success of both Hong Kong China Rugby and the iconic Hong Kong Sevens. We're excited to share more details about this partnership in the new year."
This partnership aligns perfectly with our philosophy of 'Better Never Stops'. Our commitment to innovation and peak performance complements HKCR's focus on competing at international rugby's highest levels and supporting the development of their teams and athletes.
Our collaboration with HKCR adds to our impressive portfolio of partnerships in rugby, which includes renowned clubs such as Bath, Saracens, Harlequins, Leinster, Ulster, and Scarlets. This expansion into the Asian market represents a significant step in our global growth strategy.
We're committed to enhancing the fan experience through this partnership. We'll soon launch a new e-commerce platform, offering easier access to replica jerseys, an exciting range of men's and women's athleisure and training gear, as well as exclusive merchandise. Our full collection will be available early in 2025, with pre-orders and official kit launches starting later this year.
As we embark on this exciting journey with Hong Kong China Rugby, we're dedicated to supporting the growth of rugby in Hong Kong and the Greater Bay Area. We look forward to contributing to HKCR's new 10-Year Strategic Plan and playing a part in the transition to the Kai Tak Sports Park.