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The Journal

The Castore Sporting Journal brings you behind the scenes insights into the world of elite sport. We seek out individuals and organisations who have demonstrated proven performance excellence over a sustained period and aim to understand what it is that gives them their edge.

The unexamined life is not worth living,” said Socrates. But the over-examined life is not much fun, either. The modern cult of productivity, constantly striving to achieve more in increasingly limited time, can all seem a bit much. Much like when a LinkedIn user recently posted his obsessively optimised morning...

Bolt Vs Rudisha

Picture the scene: Usain Bolt, with 25 major international medals to his name, four world records, and defending World and Olympic champion in three disciplines, settling into the blocks before an expectant crowd. A man who has rewritten history, revitalised a sport haunted by doping scandals, and inspired a generation...

Alex Ferguson is named manager of Manchester United, having won 10 major trophies in six years at Aberdeen, including a European cup over Real Madrid. United is second to last in its league and faces the threat of being relegated to a lower division. But under Ferguson’s leadership, it finishes...

When Sir Dave Brailsford became head of British Cycling in 2002, the team had almost no record of success: British cycling had only won a single gold medal in its 76-year history. That quickly changed under Sir Dave’s leadership. At the 2008 Beijing Olympics, his squad won seven out of 10...

Castore equity raise

When we launched Castore 12 months ago, I don't think either of us would let ourselves think too far into the future. We certainly had our aspirations but we were very much focussed on day to day survival and grand visions seemed to get pushed to the back of the queue.

Alfie Wren is a Castore sponsored athlete, an elite triathlon coach and multiple Iron Man event competitor, having broken the 12 hour barrier on numerous occasions for the gruelling race which consists of a 2.4 mile swim, a 112 mile bike ride and 26.2 mile run. We spoke to him...

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