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The Journal

The Castore Sporting Journal brings you behind the scenes insights into the world of elite sport. We seek out individuals and organisations who have demonstrated proven performance excellence over a sustained period and aim to understand what it is that gives them their edge.

When England ram-raided the Australians in 2010-11, it was the home side’s lowest mark in a quarter of a century. The obliteration resulted in a full-scale review of the elite game in the country. “It reads like the school report of an idiot child,” opined Gideon Haigh of the finished...

England Rugby head coach Eddie Jones delivered a keynote speech at the England Institute of Sport (EIS) recently, the body responsible for preparing Britain’s athletes for international tournaments, describing his own formula for success and what drives him on after over 20 years of coaching. Jones’ eyes are firmly set...

When we launched Castore as the world’s first premium sportswear brand for men, we knew we would need a compelling product proposition and brand story to convince customers to trust us as a new brand in a market that for so long had been dominated by global corporations. Before launching...

We are delighted to announce that Castore co-founder Phil Beahon has been shortlisted for the Forbes 30 under 30 award, a highly prestigious nomination that goes to the brightest young entrepreneurs, innovators and game changers across the world (the fact that Tom Beahon wasn’t nominated despite also being under 30...

We have partnered with world leading sports scientists to create a unique testing programme for all Castore garments, pushing them to their biometric limits to ensure they meet our required performance criteria. The Castore Lab allows us to stay at the forefront of sportswear technology, combining insights from elite athletes...

The Castore Better Never Stops Series is a group of unique one-on-one interviews with leading businesspeople, sharing insights about how these individuals got to, and remain at, the top of the corporate world and balance their personal and professional lives. First up is Tue Mantoni, one of Denmark's leading businessmen...

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