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AMC Brand Ethos

The ethos behind AMC is to combine iconic designs celebrating the glory years of tennis with advanced technical capabilities suitable for the most demanding modern-day players. AMC will be exclusively worn by Andy Murray for all on-court and off-court activities.

The brand is inspired by tennis styles of the late 70s and early 80s eras, a golden era when tennis style transcended the sport to become iconic across the globe. This distinct style has been lost to identikit designs from mass-market brands and AMC brings it back to the mainstream.

AMC combines bold colour palettes, understated print patterns and retro-inspired detailing for a unique design aesthetic that appeals to both the heritage and modernity of the sport. All pieces are made using performance fabrics sourced directly from family-owned Italian mills and manufactured in a technologically advanced, eco-friendly factories in Europe.

As well as creating exceptional quality tennis clothing, AMC exists as a champion of tennis participation across the world. We support increasing the number of regular tennis players through direct investment in grassroots tennis, community building across the sport and the creation of inspiring content.