Summer of Sport: Andy Murray Wimbledon

Summer of Sport: Andy Murray Wimbledon

Kristin Kennedy-Brown - July 13, 2023

June marked the launch of our Out of Home activation - the Summer of Sport campaign. Focusing on key sporting events - Wimbledon Tennis, The Ashes, and the British Grand Prix at Silverstone. The campaign’s hero creative is Wimbledon - a striking OOH of three-times grand slam winner, Andy Murray’s hip Xray, which launched on 3rd of July. This arresting work ran across sites in London, Earlsfield, and Wimbledon, the home of British Tennis. 


 

The creative marks Andy Murrays, climb to success just five months after his career-saving right hip surgery. Paying homage to his prestigious win at the European Open in Antwerp in 2019 - metal hip in place. 

Following his win at grass-court season in Surbiton, Andy is currently bidding to be seeded at Wimbledon - for his first title on the grass in Wimbledon since 2016.