Castore welcomes Owen Farrell to the team
Castore and England Rugby Captain Owen Farrell Announce Partnership
Brothers taking on sportswear giants make first move into rugby union
Castore sportswear is delighted to announce a long-term partnership with England rugby captain Owen Farrell.
The move marks the Liverpool based sportswear brand’s first foray into rugby union and is Castore’s first major partnership with an athlete since Andy Murray in 2019.
With its ethos “Better Never Stops”, Castore understands that sport at the very highest level often comes down to the smallest margins and is honoured to partner with Owen in its quest to bring its technical expertise to one of England’s most successful players in the history of rugby. Owen has had a highly decorated career to date, with three Six Nations, five Premiership & three European Cup titles to his name.
Pascal Lafitte, head of team partnerships at Castore, said:
We are hugely excited about welcoming Owen Farrell to the Castore family. Owen transcends sporting emotions through his leadership and constant search for perfection, and this naturally aligns with our values as a brand. We look forward to building a strong relationship with Owen for many years to come, with unique and engaging campaigns at the heart of it.
Owen Farrell added:
‘I’m excited to be partnering with Castore. It’s a brand that I think shares my mindset and passion for sport. Having the opportunity to develop a signature boot and apparel range with the Castore team is something I am really looking forward to.’
Castore will feature the partnership in their Better Never Stops campaign alongside Andy Murray and other marquee athletes. The campaign will run throughout 2021, elevating the brand and athletes during key sporting moments.
Castore - which just months ago launched partnerships with Rangers Football Club and McLaren Automotive – was founded by sporting brothers Tom and Phil Beahon in 2015. It develops highly innovative sportswear which is made using patented fabrics and advanced technical engineering for gym use, athletics, tennis and golf.